Market Intelligence

Heightening awareness for informed decision-making

Market intelligence provides insight into organisations and individuals to heighten awareness to support informed decision-making. Market intelligence projects include talent mapping and competitor analysis as well as information which may feed into establishing a new business or entering a new market.

  • Talent mapping:

    Typically a desk-based exercise to understand who holds similar roles across a set of target organisations or who may be a relevant consideration for a role, possibly lateral and less obvious ideas.

  • Competitor analysis:

    Exploring the organisational structure and composition of businesses and the functions within them.

Why Market Intelligence Matters

Gain insight into competitors

Create a talent pipeline

Understand what talent sits where

Identify opportunities for growth

The Power of Market Intelligence

Heighten awareness for informed, evidence-based, decision-making